raise, embrace, shape, reinforce, rear, accentuate, observe, adhere, practice, encourage, inherit, donate, preserve, carry out (a tradition), live out, come home to one's roots, hand down, name (babies), teach (language/values), believe, worship, follow (customs), perform (ancient rituals), instill, narrate, respect, apprentice, entitle, dig in one's heels, disseminate (knowledge of customs), allow, give, love